The industry in question was around the chemical materials (particularly, additives and resins) business; and the project type was geared towards a Pre-DD (Due Diligence) project. The client wanted to enter a particular chemical specialties biz, and the preferred method of entry into the market was through an acquisition, of a target that was recently available for sale.

This proposal was directed towards helping the client grow its online business by decreasing its reliance on third-party shopping malls, whilst increasing its internal Direct-to-Customer capabilities on its own client mall. The client’s main products centered around healthcare consumable goods, and had great brand recognition across the country.

Well, you just finished with a final presentation on your project, and you head back home not really knowing what you'll be doing next. Sometimes you'll know ahead of time (if the firm is busy and you're staffed right away), but sometimes you'll wake up the next day just staring at your phone, waiting for the impending call that is bound to happen. Welcome to being “on the beach”.