Proposal writing for market entry into water industry. Client was looking for new growth driver, and wanted to understand which segment of the value chain to enter for municipal/industrial water treatment, and the most preferred method of entry.

The industry in question was around the chemical materials (particularly, additives and resins) business; and the project type was geared towards a Pre-DD (Due Diligence) project. The client wanted to enter a particular chemical specialties biz, and the preferred method of entry into the market was through an acquisition, of a target that was recently available for sale.

This proposal was directed towards helping the client grow its online business by decreasing its reliance on third-party shopping malls, whilst increasing its internal Direct-to-Customer capabilities on its own client mall. The client’s main products centered around healthcare consumable goods, and had great brand recognition across the country.