K-Food continues to grow in popularity across the world, and begins to become widely acknowledged as much as Japanese or Chinese food in select markets. Therefore, in order to accelerate GTM as much as possible, the project entailed to first figure out the most attractive markets to target first based on the client's food portfolio, and then assess the competitive landscape to develop an appropriate strategy to position its food in the market, especially in comparison with the local players, and also in regards to developing relevant partnership models with local retailers.

This proposal was directed towards helping the client grow its online business by decreasing its reliance on third-party shopping malls, whilst increasing its internal Direct-to-Customer capabilities on its own client mall. The client’s main products centered around healthcare consumable goods, and had great brand recognition across the country.