The battery recycling industry is a gold mine, just waiting for the right market conditions to happen. The technology for recycling is not as complex, and the entire battery industry is slowly coming to agreement that the best usage for used batteries would be to fully recycle the metal contents and materials of the battery rather than the alternative of ‘re-using’ the battery, which entailed the re-purposing of a high voltage battery into a 2nd life ESS, etc.

K-Food continues to grow in popularity across the world, and begins to become widely acknowledged as much as Japanese or Chinese food in select markets. Therefore, in order to accelerate GTM as much as possible, the project entailed to first figure out the most attractive markets to target first based on the client's food portfolio, and then assess the competitive landscape to develop an appropriate strategy to position its food in the market, especially in comparison with the local players, and also in regards to developing relevant partnership models with local retailers.

Battery swapping is a tricky business. Since motorcyle owners don’t really have a strong incentive to switch to electric model, there was a big reliance on the government subsidies to make the initial investment an attractive one, and the public needed to be educated on how switching to a electric model would do wonders in lowering the total cost of ownership (TCOE) for the owners in the long-run.

This was a project for leading F&B company aiming to expand their fast food and coffee chain operations in Southeast Asia. The scope of the project included a detailed analysis of the market, including consumer trends and an understanding of the competitive landscape, an entry strategy, and also a prospective business model, including the entire offerings that was suited to the market in question.