Insights
Project 7 - New Business Entry Strategy for Leading Battery Manufacturer
Battery swapping is a tricky business. Since motorcyle owners don’t really have a strong incentive to switch to electric model, there was a big reliance on the government subsidies to make the initial investment an attractive one, and the public needed to be educated on how switching to a electric model would do wonders in lowering the total cost of ownership (TCOE) for the owners in the long-run.
“Create slides that demonstrate, with emotional proof, that what you’re saying is true not just accurate.”
— Seth Godin