Project Young Bin Kim Project Young Bin Kim

Project 9 - Growth Strategy for Battery Recycler (PE)

The battery recycling industry is a gold mine, just waiting for the right market conditions to happen. The technology for recycling is not as complex, and the entire battery industry is slowly coming to agreement that the best usage for used batteries would be to fully recycle the metal contents and materials of the battery rather than the alternative of ‘re-using’ the battery, which entailed the re-purposing of a high voltage battery into a 2nd life ESS, etc.

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Project Young Bin Kim Project Young Bin Kim

Project 7 - New Business Entry Strategy for Leading Battery Manufacturer

Battery swapping is a tricky business. Since motorcyle owners don’t really have a strong incentive to switch to electric model, there was a big reliance on the government subsidies to make the initial investment an attractive one, and the public needed to be educated on how switching to a electric model would do wonders in lowering the total cost of ownership (TCOE) for the owners in the long-run.

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— Seth Godin